Understanding Conative Tests: Beyond Personality to Hardwired Drives
Discover how conative tests measure hardwired drives—not personality—to improve hiring, leadership, and team performance.
In the landscape of professional assessments, personality tests have dominated for decades. However, a different type of assessment—the conative test—offers unique insights that traditional personality assessments can't capture. These tests measure not who we are (personality) or what we know (cognitive), but how we naturally take action when faced with problems to solve.
Typing "conative" into your device will cause it to get red squiggly-lined, and maybe even autocorrected to "cognitive." But trust us, it’s a real word.
What is Conation and What Do Conative Tests Measure?
Conation comes from the Latin word "conatus," meaning "effort" or "striving." It represents our innate drive to act and solve problems—the natural, hardwired tendencies that influence how we approach tasks, make decisions, and interact with our environment.
While personality tests measure adaptable behaviors and preferences shaped by experience, conative tests measure more stable, innate drives that have typically been consistent since our teenage years. These drives represent how we are hardwired to work when free from external pressures.
Conative tests measure attributes such as:
- Natural pace and approach to tasks
- Innate tendencies toward structure versus flexibility
- Drive for precision and detail
- Motivation to influence outcomes or lead
- Need for social interaction versus independent work
- Adaptability to change versus preference for consistency
Benefits of Measuring Conative Traits
Understanding conative traits offers several advantages over solely relying on personality assessments:
1. Greater Stability Over Time
Conative traits tend to remain more consistent throughout adulthood, while personality can shift significantly based on environment, roles, and experiences. This stability makes conative assessments particularly valuable for long-term career planning and development.
2. Prediction of Natural Performance
Conative assessments help predict how someone will naturally perform in various environments. When someone's conative drives align with their role requirements, they often experience:
- Reduced stress and burnout
- Higher job satisfaction
- Better performance with less effort
- Longer tenure in roles
3. Insight Into Team Dynamics
Understanding the conative drives of team members reveals natural strengths and potential friction points, allowing leaders to:
- Optimize task allocation based on innate strengths
- Improve communication by acknowledging different working styles
- Create more balanced teams with complementary drives
- Reduce unnecessary conflict stemming from different approaches
Popular Conative Assessments in the Market
Kolbe A™ Index
One of the pioneers in conative assessment, the Kolbe A™ Index measures four "Action Modes":
- Fact Finder: How we gather and share information
- Follow Thru: How we organize and arrange
- Quick Start: How we deal with risk and uncertainty
- Implementor: How we handle space and tangibles
The Kolbe uses a 1-10 scale for each mode and focuses exclusively on these conative elements without mixing in personality factors.
Predictive Index
While Predictive Index doesn't specifically label itself a conative assessment, it measures what they call "drives" and needs through a two-list methodology. These drives—Dominance, Extraversion, Patience, and Formality—share similarities with conative factors, though they represent a blend of motivational and behavioral elements rather than pure conative traits.
Aptive Index: A Hybrid Approach to Assessment
Aptive Index represents a next-generation approach that combines elements of both conative and adaptive measurement, designed specifically for today's workplace challenges. The name itself—a blend of "adaptable" and "conative"—reflects this hybrid nature, measuring both hardwired drives and how these express themselves in workplace contexts.
Scientific Foundation
Aptive Index measures eight key attributes that research shows directly impact job performance and satisfaction:
Primary Attributes (ISCP)
- Influence: Drive to impact people, events, and outcomes
- Sociability: Drive for and energy gained from social interaction
- Consistency: Drive for stability, routine, and methodical approaches
- Precision: Drive for accuracy, adherence to rules, and attention to detail
Standalone Attributes
- Emotional Resonance: Ability to deeply connect with emotions
- Prosocial: Drive to support others and contribute to collective wellbeing
- Intensity: Natural pace and sense of urgency when approaching tasks
- Abstraction: Capacity for abstract thought and innovative problem-solving
The inclusion of Intensity as a distinct attribute is particularly valuable, as it measures a person's natural pace and sense of urgency independent from their preference for structure (Consistency) or detail (Precision). This distinction helps explain why some individuals can be simultaneously methodical yet quick-moving, or flexible yet deliberate in their pace.
User Experience Advantages
Designed for practical application in modern organizations, Aptive Index offers:
- Mobile-first platform design for easy access
- 8-minute average completion time versus 60+ minutes for many competitors
- Clear, actionable insights without requiring extensive interpretation
- Modern user interface following contemporary UX principles
Practical Implementation
Rather than purely theoretical insights, Aptive Index provides practical applications for:
- Hiring and selection decisions
- Team composition analysis
- Leadership development
- Conflict resolution
- Communication optimization
The Reality of Conative Assessments: Transparency Matters
While conative tests provide valuable insights, it's important to understand their limitations and proper context:
Stability vs. Rigidity
Conative traits are relatively stable but not completely static. They can shift subtly over time or in response to significant life events. The key distinction is that these shifts are typically:
- Gradual rather than sudden
- Limited in magnitude
- Often temporary during extreme circumstances
For example, someone might show slightly different conative patterns during major life transitions or periods of high stress, but their core tendencies generally remain recognizable.
Accuracy Trade-Offs
Shorter, more accessible assessments like Aptive Index prioritize practical usability and adoption. This creates inevitable trade-offs:
- Depth vs. Accessibility: More comprehensive assessments may provide deeper insights but require significantly more time and expertise to administer and interpret.
- Specificity vs. Applicability: Highly detailed assessments might capture nuanced variations but can become impractical for organizational use.
- Theoretical Purity vs. Practical Value: Some assessments maintain strict theoretical boundaries between conative, cognitive, and affective domains, while others like Aptive Index intentionally incorporate elements that have proven practical value for workplace applications.
Complementary, Not Comprehensive
Conative assessments should be viewed as one valuable tool in a broader toolkit for understanding human potential and performance, not as a complete solution. They work best when combined with:
- Skill and experience evaluation
- Cultural fit assessment
- Interviews and reference checks
- Performance data
Conclusion: The Future of Conative Assessment
As work environments become increasingly complex and dynamic, understanding conative drives becomes even more valuable. Modern assessments like Aptive Index reflect this evolution, combining scientific rigor with practical usability.
The most effective organizations recognize that conative assessment isn't about fitting people into rigid categories but about creating environments where everyone can contribute through their natural strengths while developing strategies to address areas of potential challenge.
By understanding the stable yet nuanced nature of conative drives, organizations can build more effective teams, reduce unnecessary friction, and create the conditions for both individual fulfillment and collective success.
Looking to explore how conative assessment could benefit your organization? Learn more about Aptive Index's modern, mobile-friendly approach to measuring innate drives and optimizing team performance at aptiveindex.com.
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AUSTIN, Texas (November 20, 2024)—Aptive Index, a leader in psychometric assessment and behavioral insights, is thrilled to unveil the results of its most comprehensive validation study to date, demonstrating the exceptional accuracy, reliability, and relevance of its innovative tools. This rigorous research further solidifies Aptive Index as a trusted partner for CEOs, business leaders, and HR professionals aiming to transform their hiring and team-building strategies.
The comprehensive study involved over 400 participants and integrated data from thousands of prior assessments, solidifying Aptive Index’s position as a leader in psychometric evaluation. Results demonstrated that Aptive Index consistently outperforms industry benchmarks in measuring personality and work-style attributes essential for successful organizational alignment.
Aptive Index uses seven key behavioral and hardwired work-style traits to help businesses match people with roles where they will thrive. This approach goes beyond traditional methods by looking at how someone’s natural tendencies align with the needs of a job or team. The result is lower turnover, stronger team connections, and more satisfied employees.
The study demonstrated exceptional reliability metrics across all key indicators. The four primary attributes of Influence, Sociability, Consistency, and Precision showed outstanding composite reliability scores ranging from 0.831 to 0.889, significantly exceeding industry standards. These core measurements were further validated by strong test-retest correlations, with Sociability showing particularly robust stability at 0.922. Factor analysis revealed high construct validity with Kaiser-Meyer-Olkin (KMO) values between 0.781 and 0.892, confirming the assessment's precision in measuring distinct attributes. Collectively, these metrics establish the Aptive Index as one of the most reliable and scientifically validated tools available for talent optimization and strategic hiring decisions.
Further findings revealed the Aptive Index’s impact on reducing employee turnover, a key challenge for businesses worldwide. By aligning candidates with roles suited to their strengths and natural work styles, the assessment directly addresses the costly consequences of turnover, which can range from 30% to 150% of an employee’s annual salary. Aptive Index enables companies to foster more cohesive teams and improve retention rates by ensuring the right fit for every role.
Aptive Index also excels in promoting diversity, equity, and inclusion (DEI) through its assessments. Rigorous analysis confirmed that the platform is free from demographic bias, supporting fair and inclusive hiring practices. This feature empowers organizations to build diverse teams while maintaining the highest standards of accuracy and integrity.
“Our mission at Aptive Index is to help organizations make smarter, data-driven decisions that empower individuals and teams,” said Jason P. Carroll, Founder and CEO of Aptive Index. “This validation study demonstrates not only the precision of our platform but also the tangible benefits it brings to the workplace, from reducing turnover to promoting inclusivity.”
Click here to download the full validation documentation. [Aptive Index Comprehensive Validation Report.pdf]

By afternoon, I discovered I had made a significant mistake. One that taught me a fundamental truth about trust in the workplace: it's not about what we do right, but about the expectations we don't even know we're failing to meet.
What Trust Really Means
At its simplest, trust is the belief that someone will meet your expectations. But here's what makes it complex: these expectations are often invisible, shaped by our natural drives and motivations that run far deeper than our conscious awareness.
When trust breaks down in professional relationships, it typically stems from misalignment in three key areas: character, competence, and compassion. Each person brings their own set of expectations to these components, often without realizing it.
The Three Components of Trust
Character: The Foundation
Character expectations form the bedrock of trust. While we often think of character as a universal standard - either someone has integrity or they don't - the reality is more nuanced. What one person considers a breach of integrity, another might view as practical flexibility. These differences in expectations about character and values can create invisible friction in teams.
Competence: Not Just About Being "Good"
Here's where expectations get particularly interesting. Consider this scenario from my own experience: I once had a team member deliver a project that met all our core requirements. They completed it ahead of schedule, hit all the major objectives, and felt proud of their work. Yet their manager was deeply disappointed. Why?
The manager had a natural drive for precision and detail. To them, competence meant thorough, meticulous work where every detail was perfect. The team member, however, was wired to prioritize speed and big-picture impact. Their definition of competence centered on rapid delivery of functional solutions.
Neither was wrong - they simply had different expectations about what "good work" meant. This misalignment eroded trust on both sides: the manager began to doubt the team member's capabilities, while the team member felt their contributions weren't valued.
Compassion: The Hidden Expectation
Remember Sarah? Her situation revealed something crucial about trust and compassion. By not asking about her weekend - something I wouldn't typically expect or need myself - I had inadvertently violated her expectation of leadership support and connection.
What makes this particularly challenging is that Sarah herself might not have consciously known she had this expectation until it went unmet. Her natural drive for social connection and personal acknowledgment meant that my standard "get down to business" approach felt like a betrayal of the supportive relationship she expected from leadership.
Building Better Trust Through Understanding
These stories highlight a crucial truth: trust isn't something that's simply earned through consistent good behavior. It's actively given when we meet others' expectations - expectations that are deeply rooted in their natural drives and motivations.
So how do we build better trust in our teams? Here are three key steps:
- Recognize That Expectations Vary
- Understand that different team members will have different expectations about what constitutes good character, competence, and compassion
- Accept that these differences stem from natural drives, not personal shortcomings
- Make Expectations Explicit
- Create open dialogue about working preferences and expectations
- Discuss what trust means to different team members
- Define what success looks like from multiple perspectives
- Adapt Your Approach
- Adjust your leadership style based on individual team member needs
- Build systems that accommodate different working styles
- Create flexibility in how goals can be achieved
The Path Forward
Understanding these natural differences in trust expectations can transform how we build and maintain professional relationships. Instead of assuming everyone shares our definition of trustworthy behavior, we can create environments that acknowledge and respect different working styles and expectations.The key isn't to change who we are or force others to change - it's to understand these natural differences and build bridges across them. When we do this, we create stronger, more resilient teams where trust can flourish.

The Universal Pattern of Learning
Every skill we master follows the same four-stage pattern. Understanding these stages doesn't just help us learn – it helps us become better teachers and leaders. Let's break it down:
Stage 1: Unconsciously Incompetent
This is where we start: completely unaware of what we don't know. My son watching me drive from the passenger seat thinks it looks easy. Just like I once thought leadership was simply about telling people what to do. In this stage, we don't even know enough to be nervous.
What it sounds like:
- "How hard can it be?"
- "I've watched others do this plenty of times"
- "It's just common sense, right?"
Stage 2: Consciously Incompetent
Reality hits. For my son, it's the moment he first sits behind the wheel and realizes he needs to simultaneously:
- Watch all mirrors
- Control the pedals
- Stay in lane
- Monitor speed
- Watch for hazards
- Follow traffic rules
Suddenly, what looked simple becomes overwhelming. This is exactly how I felt in my first leadership role. The sheer number of things to track, decisions to make, and relationships to manage felt paralyzing.
This is where most people quit. The gap between where they are and where they need to be feels too vast. The awareness of everything they don't know becomes overwhelming.
Stage 3: Consciously Competent
This is the practice phase. Every action requires intense focus and deliberate thought. New drivers white-knuckle the steering wheel, mentally checking every mirror, hyper-aware of every move. New leaders similarly overthink every interaction, decision, and meeting.But here's the good news: with enough practice, patterns emerge. Confidence builds. What once required intense concentration starts to flow more naturally.
Stage 4: Unconsciously Competent
Finally, mastery (auto-pilot)! Experienced drivers navigate complex situations without conscious thought. Their mind is free to focus on higher-level decisions because the basics have become automatic.Great leaders reach this same state. They can seamlessly shift from strategic planning to team development to crisis management, all while making it look effortless. But remember – it only looks effortless because of the thousands of hours of practice that came before.And also remember – never stop learning. Don’t assume you’ve got it figured out.
Breaking Through the Barrier
Remember that critical second stage where most people quit? Here's how to push through:
- Normalize the Overwhelm
- Recognize that feeling overwhelmed is a sign of growth
- Understand that everyone goes through this phase
- Use it as a signal that you're actually learning
- Chunk It Down
- Break the skill into smaller, manageable pieces
- Focus on mastering one element at a time
- Celebrate small wins along the way
- Find a Guide
- Learn from those who've already mastered the skill
- Seek feedback from experienced mentors
- Use structured learning programs to fast-track progress
The Leadership Connection
Leadership development follows this exact pattern. New leaders often move from:
- Thinking leadership is simple (Stage 1)
- Becoming overwhelmed by its complexity (Stage 2)
- Deliberately practicing new skills (Stage 3)
- Finally leading naturally and effectively (Stage 4)
The key is recognizing where you are in the journey and not getting discouraged in that critical second stage. Remember: feeling overwhelmed isn't a sign that you're failing – it's a sign that you're growing.
Moving Forward
Whether you're learning to drive, lead, or master any new skill, understanding these four stages helps you:
- Recognize where you are in the learning journey
- Stay motivated during the challenging phases
- Support others through their own development
- Build more effective learning environments
The path from unconscious incompetence to unconscious competence isn't easy, but it is predictable. And with the right understanding, support, and persistence, it's absolutely achievable.