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Have you ever felt like everything in your life burned to ashes, forcing you to rebuild from nothing? That's exactly where I found myself several years ago—staring at the tattoo of a phoenix spreading across my chest, a permanent reminder of my personal cycle of destruction and rebirth.

But in that particular season of rebuilding, something profound happened. I discovered that the most powerful transformation doesn't come from changing your circumstances; it comes from changing how you understand yourself.

The Self-Awareness Delusion

Here's a startling truth: 90% of people believe they're self-aware, but only 10-15% actually are.

This massive gap isn't just interesting—it's dangerous, especially for leaders. When you lack true self-awareness, you're essentially navigating your life and career with a broken compass, convinced you're heading north while actually moving south.

True self-awareness isn't what most people think it is. It's not just acknowledging your strengths and weaknesses or recognizing when you're stressed. It's a much deeper, more nuanced understanding that operates on three distinct levels.

The Phoenix Framework: Three Levels of Self-Awareness

After years of working with executives and building businesses, I've developed what I call the Phoenix Framework—a three-level approach to achieving genuine self-awareness that can transform both your leadership and your life.

Level 1: Data - Knowing Your Behaviors

Most people stop here, mistaking it for complete self-awareness. This level involves recognizing your behavioral patterns:

• How you typically react in meetings
• Your communication style
• Your decision-making approach
• Your habits under pressure

This knowledge is valuable but limited. It tells you what you do, but not why it matters or what drives it.

Think of a leader who recognizes they tend to dominate conversations. They might work on talking less, but without deeper understanding, they'll likely replace one surface behavior with another without addressing the underlying dynamics.

Level 2: Impact - Recognizing Your Effect

This is where self-awareness begins to have real power. Understanding the ripple effects of your behaviors changes everything.

At this level, you recognize:

• How your actions affect others
• The unintended consequences of your communication style
• The organizational impacts of your leadership approach
• The emotional responses you trigger in different situations

When that same leader who dominates conversations understands that their behavior makes team members feel undervalued and less likely to share critical information, they're motivated to change in a way that simple behavioral awareness never could achieve.

Impact awareness transforms leadership because it connects behaviors to consequences. It's the difference between knowing you interrupt people and understanding that your interruptions are silencing the voices you most need to hear.

Level 3: Drives - Uncovering Your Core Motivations

This is the deepest and most transformative level of self-awareness. Here, you understand the innate drives and motivations that fuel your behaviors:

• What are your fundamental needs?
• What gives you energy versus what drains you?
• What hardwired tendencies shape your natural approach?
• What are you unconsciously seeking or avoiding?

Our dominating leader might discover they have a high drive for influence—a natural need to shape outcomes and direct conversations. This insight is powerful because it reveals that their need isn't wrong; it's just being expressed in a counterproductive way.

With an awareness of their drive, they can find healthier ways to satisfy that influence need—perhaps by focusing on asking powerful questions or by channeling their energy into strategic planning sessions where directive input is more valuable.

Why All Three Levels Matter

Each level of the Phoenix Framework builds on the previous one, creating a comprehensive understanding that transforms how you lead and live:

Data alone leads to surface-level behavioral tweaks that rarely stick.

Data + Impact creates meaningful motivation for change but may lead to suppressing natural drives rather than channeling them effectively.

Data + Impact + Drives allows for authentic transformation by helping you satisfy your core needs in ways that create positive rather than negative impact.

Rising From Your Own Ashes

The phoenix doesn't just rebuild itself identically after burning—it emerges as something new and more powerful. True self-awareness works the same way.

When you understand not just your behaviors but their impact and the drives behind them, you don't simply become a "better version" of yourself. You transform into something fundamentally more effective and authentic.

For me, that tattoo across my chest became more than just a symbol of surviving difficult times. It became a daily reminder of the continuous cycle of self-discovery and reinvention that powers genuine growth.

The most profound leadership tool isn't found in business books or management theories. It's found in the mirror—but only when you know how to look beyond the surface to see the complete picture of who you are, how you affect others, and what truly drives you forward.

Are you ready to rise from the ashes of self-unawareness?

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The Resume Relic

Let's face it: resumes are relics. They're snapshots of past experiences and skills, often carefully curated and increasingly unreliable in the age of AI-generated content. Even if we could guarantee their authenticity, two critical questions emerge:

1. Can resumes reliably tell us about a candidate's skills and experience in today's rapidly evolving job market?
2. Are skills and experience even among the top things we should be looking for in a candidate?

The truth is, the resume-centric approach to hiring was never foolproof. It became the standard because, for a long time, it was the best option we had. But in today's dynamic business landscape, it's time to look beyond the paper and focus on factors that truly predict success.

The Top 10 Factors More Important Than Skills & Experience

‍Here are ten factors that might be more predictive of a candidate's success than their listed skills and experience:

1. Hardwiring and Innate Drivers

‍Understanding a person's core motivations and natural tendencies can provide invaluable insights into how they'll perform in a role and within a team. Tools like Aptive Index can help uncover these crucial attributes. These innate characteristics often determine how effectively someone will apply their skills and experience.

2. Adaptability and Learning Agility

‍In a rapidly changing business environment, the ability to adapt quickly and learn new skills is often more valuable than existing knowledge. A candidate who can pivot quickly and absorb new information will outperform one with a static skill set.

3. Culture Fit and Values Alignment

‍How well does a candidate's personal values and work style align with your organization's culture and mission? This alignment can significantly impact their job satisfaction, productivity, and longevity with your company.

4. Emotional Intelligence (EQ)

‍Self-awareness, self-regulation, motivation, empathy, and social skills are crucial for effective collaboration and leadership. High EQ often translates to better team dynamics and customer relationships.

5. Problem-Solving Approach

‍How a candidate approaches complex problems can reveal more about their potential than their current skill set. Look for creative thinking, analytical skills, and the ability to break down complex issues.6. Resilience and GritThe capacity to persist in the face of challenges and bounce back from setbacks is a strong indicator of long-term success. This trait often separates high performers from the rest.

7. Potential for Growth

‍Assessing a candidate's capacity and desire for development can be more valuable than their current skills. Look for curiosity, eagerness to learn, and a history of personal and professional growth.

8. Collaboration and Teamwork Skills

‍The ability to work effectively with others and contribute to a positive team dynamic is crucial in most modern workplaces. These skills often determine how well a person can apply their individual abilities within a team context.

9. Alignment with Future Organizational Needs

‍Consider how well a candidate's potential aligns with where your organization is heading, not just where it is now. This forward-thinking approach can help future-proof your workforce.

10. Diversity of Thought and Experience

‍A candidate's unique perspectives can bring valuable diversity to problem-solving and innovation within the organization. This diversity often leads to more creative solutions and better decision-making.

Moving Beyond the Resume

‍Does this mean we should toss resumes out the window? Not necessarily. They can still provide useful context about a candidate's journey. However, they shouldn't be the primary factor in hiring decisions.Instead, we need to develop more holistic assessment methods that take into account the factors listed above. This might involve:

• Structured interviews that probe for adaptability, problem-solving skills, and cultural fit
• Psychometric assessments to understand a candidate's innate drivers and potential
• Job auditions or simulations to see how candidates perform in real-world scenarios
• Reference checks that focus on a candidate's soft skills and ability to learn and grow

Conclusion

‍It's time to move beyond the resume and rethink what truly matters in hiring. By focusing on factors like innate drivers, adaptability, and cultural fit, we can make better hiring decisions. This approach not only leads to more successful hires but also opens doors for candidates who might have been overlooked in a traditional resume-centric process.The future of hiring isn't about finding the person with the perfect list of skills and experiences. It's about finding individuals with the right potential, drive, and alignment with your organization's values and goals. By prioritizing these ten factors over traditional skills and experience, you'll be well on your way to building a more dynamic, adaptable, and successful workforce.

What if those advantages are deliberately more favorable than what's offered to those already at the top? What if we created entire systems designed to give extra support, resources, and opportunities to those who are behind?

If you felt a visceral "no" just now, I get it. Such suggestions often trigger immediate pushback about merit, fairness, and earning your way.

But what if I told you that some of America's most beloved and profitable institutions have been doing exactly this for decades? And not only do we accept it - we enthusiastically tune in every week to watch it work?

Welcome to the NFL draft.

Every year, we watch a system that deliberately advantages struggling teams. The Browns don't get told to "pull themselves up by their bootstraps." The Giants aren’t accused of cheating when they get early picks of top talent. Instead, we've built entire structures to ensure that those at the bottom get extra help, additional resources, and preferential access to new opportunities.

And here's the kicker: Look at the Kansas City Chiefs heading into Super Bowl 2025 this Sunday. Despite a system that deliberately gives advantages to struggling teams, the Chiefs are appearing in their fourth Super Bowl in five years. Having systematically lower draft picks hasn't destroyed their ability to excel. They've simply had to continue working hard and making the most of their opportunities - just like everyone else.

Giving advantages to those who are behind doesn't automatically diminish those at the top. The Chiefs aren't losing because other teams get better draft picks. Excellence, merit, and hard work still matter – we've just created a system that gives everyone a better shot at achieving them.

Why? Because we understand something fundamental about sports that we seem to struggle with in other contexts: Sometimes, helping those who are behind lifts up the entire game.

Now, let's be clear - the challenges faced by struggling NFL teams aren't directly comparable to the systemic barriers and historical disadvantages faced by marginalized communities in our society. Professional sports franchises worth billions aren't the same as generations of families who've been denied access to education, housing, or career advancement opportunities. The parallel isn't perfect.

But the principle illuminates something important about how we think about advantage and opportunity. If we can understand that giving struggling teams extra support makes the whole league stronger, why do we resist programs designed to give historically disadvantaged groups better access to opportunity? If we celebrate systematic advantage every Sunday, why do we question it on Monday morning?

I don't claim to have the perfect policy solutions for addressing generations of systemic inequality. These are complex challenges that require thoughtful, nuanced approaches. But what I do know is this: There are people and communities who need us, as a society, to create better pathways to opportunity - not handouts, but real chances to compete and excel. Just as we've done in sports, we can create systems that both maintain high standards and ensure everyone has a fair shot at meeting them.

The timing couldn't be more relevant. As we debate dismantling DEI programs in 2025, millions will gather this Sunday to watch our most profitable sports league showcase a system built on the principle that those with the longest distance to cover need extra support to compete. So perhaps before we rush to declare victory over "unfair" corporate DEI initiatives, we should ask ourselves: If we can cheer for equity on the field, why not in the workplace?

Finding Common Ground

Across the political spectrum, there's broad agreement on these fundamental principles:

• The best person for the role should get the job
• Talent and potential exist in every community
• Hiring decisions should be based on objective criteria
• Unfair advantages or disadvantages shouldn't determine outcomes
• Organizations perform better when they hire the right people

The challenge isn't in these shared values – it's in how to achieve them in practice.

The Power of Data-Driven Hiring

‍This is where the science of psychometric assessment offers a path forward. By focusing on measurable, innate attributes that predict job success, we can help organizations:

1. Define Success Objectively

‍Instead of relying on subjective impressions or traditional proxies like education and experience, we can identify the specific cognitive and behavioral traits that drive success in each role. These attributes don't care about demographics – they care about how someone is naturally wired to work.

2. Standardize Evaluation

‍When every candidate completes the same scientifically validated assessment, measuring the same job-relevant attributes, we create a level playing field. The assessment doesn't know or care about a candidate's background – it measures their innate capabilities.

3. Remove Human Bias

‍By providing objective data about job-relevant attributes, we reduce reliance on individual opinions or unconscious biases. The numbers don't play favorites – they simply show how well someone's natural drives align with role requirements.

4. Focus on Potential

‍Rather than overemphasizing past experience or credentials, attribute-based assessment helps identify candidates with high potential who might be overlooked by traditional screening methods. This naturally expands the talent pool while maintaining focus on merit.

Real Results Through Scientific Rigor

‍Our validation studies demonstrate that focusing on innate attributes leads to:

• Higher performance ratings
• Increased retention
• Greater job satisfaction
• Improved team dynamics

Importantly, these results hold true across all demographic groups because we're measuring fundamental aspects of how people are wired to work – attributes that exist independent of background or circumstance.‍

Moving Forward Together

‍Rather than debating abstract concepts or political positions, we can focus on the practical goal we all share: getting the right people into the right roles. By using objective, scientifically validated data to identify and match talent with opportunity, we create better outcomes for:

• Organizations that want high performers
• Candidates who want fair consideration
• Teams that want capable colleagues
• Leaders who want strong results

This approach transcends political debates because it focuses on what actually predicts success in the role. It's not about quotas or preferences – it's about using better tools to identify and select talent based on merit and potential.

The Path Forward

‍As we move into 2025 and beyond, organizations have an opportunity to rise above political divisions and focus on what works. By adopting scientifically validated, attribute-based assessment tools, we can:

• Make better hiring decisions
• Reduce reliance on biased processes
• Expand access to opportunity
• Drive better business results

This isn't about politics – it's about performance. It's about using the best available tools to identify and select talent based on what actually matters for success in the role.

The future of hiring isn't about picking sides in political debates. It's about leveraging science and data to make better decisions that benefit everyone involved. That's something we should all be able to get behind.

We've all seen it: The perfect candidate on paper - impressive skills, stellar experience, glowing references. Then three months in, it's clear something's not clicking. They're struggling, the team's frustrated, and you're wondering how you missed the signs.

Here's the uncomfortable truth: We're asking all the wrong questions in hiring.

The Great Skills Chase

For generations, we've been obsessed with skills and experience. We scrutinize resumes, hunting for the perfect combination of certifications, tools, and past roles. But let's be honest - when was the last time a new hire walked in completely ready to go, with no need for training on your specific:

• Systems and tools
• Company processes
• Team dynamics
• Cultural norms

Yet we keep chasing the skills-unicorn while overlooking something far more fundamental: how people are naturally hardwired to work.

Understanding Hardwiring: The Missing Piece

‍Hardwiring represents the core drives and motivations that shape how someone:

• Processes information
• Makes decisions
• Solves problems
• Communicates with others
• Responds to pressure
• Approaches innovation

Unlike skills that can be taught or experiences that can be gained, these attributes are remarkably stable throughout someone's career. They're the foundation that determines not just if someone can do a job, but how they'll approach it and whether they'll truly thrive in the role.

The Hidden Cost of Getting It Wrong

‍The numbers are staggering:

• 46% of new hires fail within 18 months (Leadership IQ Study)
• Direct costs of a mis-hire range from 30% to 150% of annual salary (US Department of Labor)
• Up to 500% of annual salary when including comprehensive costs like recruiting, training, lost productivity, and culture impact (Society for Human Resource Management - SHRM)
• 80% of turnover is due to poor hiring decisions (Aptive Index research)

But these statistics only tell part of the story. The real costs run deeper:

• Disengaged employees going through the motions
• Team dynamics thrown off balance
• Innovation stifled by misalignment
• Culture eroding from within

The Hardwiring Revolution

‍Understanding hardwiring transforms how organizations:

Hire with Precision

‍Instead of gambling on resume keywords, you can predict how someone will actually perform in a role by understanding their natural drives and motivations.

Build Stronger Teams

‍When you understand how team members are hardwired to work, you can:

• Optimize communication patterns
• Reduce unnecessary friction
• Leverage complementary strengths
• Foster genuine collaboration

Develop Better Leaders

‍Leaders who understand hardwiring can:

• Adapt their management style effectively
• Build more cohesive teams
• Drive higher engagement
• Reduce turnover
• Increase innovation

Making the Shift

‍Ready to move beyond the resume? Here's how to start:

1. Rethink Your Hiring Process Look beyond surface qualifications to understand candidates' natural drives and motivations.
2. Map Your Team Understand the hardwiring of your existing team to identify strengths, gaps, and opportunities.
3. Align Roles with Nature Structure positions to leverage people's natural strengths rather than fighting against them.
4. Build Understanding Foster a culture where different working styles are understood and valued.

The Future is Hardwired

‍In today's rapidly evolving workplace, understanding hardwiring isn't just an advantage - it's a necessity. Organizations that embrace this approach will:

• Build more resilient teams
• Drive higher performance
• Reduce costly turnover
• Create stronger cultures
• Unlock true innovation

The question isn't whether to make this shift, but how quickly you can implement it before your competition does.